Good brands have

Marketing help shouldn't be reserved for businesses with six-figure budgets.

Good Bones is our mentorship initiative for small businesses, founders and curious marketing minds.

Good Bones is our way of giving back to the marketing community — and doing it in a way that feels true to us.

We believe great ideas shouldn't be limited by budget, and that small businesses shouldn't have to figure out marketing alone.

So we created a space for business owners, entrepreneurs, creatives, and curious marketing minds to ask questions, get practical advice, learn something new, and connect with other people building something of their own.

No pitch. No paywall. No gatekeeping.

Just good people, good ideas, and better bones.

Good marketing should be accessible to more people.

We've spent a lot of time on the other side of the table.

As marketers, we've been fortunate to learn from people who were willing to share what they knew.

A mentor who answered a question.
A creative director who gave us a chance.
A colleague who shared a resource.
A conversation that changed the way we thought about our work.

Those moments add up.

And as we built The Bones Agency, we started thinking about how we could create more of those moments for other people.

Because marketing can be an intimidating world to navigate. There are endless platforms to understand, trends to chase, tools to learn, metrics to measure, and opinions about what you should be doing.

Sometimes what you really need is someone to sit across the table and say:

Start here.

That's what Good Bones is about.

Office Hours

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Mentorship

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Workshops

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Community

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Office Hours ✳︎ Mentorship ✳︎ Workshops ✳︎ Community ✳︎

What Is Good Bones?

  • Free, one-on-one marketing sessions where small-business owners can bring their questions, challenges, or ideas to the Bones team. Think of it as a fresh set of eyes, practical advice, and a clear next step — without the sales pitch.

  • Practical, approachable sessions designed to make marketing feel a little less overwhelming. We'll break down topics like branding, social media, SEO, AI, content, and digital strategy into ideas you can actually put to work.

  • Good Bones is also about creating space for people to connect, share ideas, and learn from one another. That might look like coffee chats, founder meetups, creative conversations, or collaborations with local businesses and organizations.

  • Sometimes you don't need an agency — you just need someone who's been there before. Good Bones creates opportunities to ask questions, talk through challenges, and learn from experienced marketers who are willing to share what they know.

We’ll be sharing upcoming office hours, workshops, community events, and other Good Bones opportunities on Instagram and LinkedIn.

Follow along and come say hi. We’ll save you a seat.

Come find us