As a two-founder team, every client works directly with both sides of the brain: creative direction rooted in brand, design, and storytelling, paired with analytical strategy focused on growth, performance, and long-term clarity. There’s no handoff, no dilution — just thoughtful collaboration and work that’s built with care.
Make No Bones About It
Our Team
With a background spanning film, photography, and design, Laurel brings a multidisciplinary creative perspective to Bones, where she serves as Creative Director and co-founder. She’s worked with everyone from fashion designers and professional athletes to national and global brands, bringing storytelling, strategy, and visual thinking together to build brands that are thoughtful, distinctive, and built to be experienced—not just seen.
Co-Founder & Creative DirectorLaurel Gabel
Great marketing starts with knowing where you’re going—and how to get there. As Strategy Director and co-founder of The Bones Agency, Shannon leads growth strategy, digital marketing, and performance. With a background in luxury hospitality, she brings a people-first approach to building marketing ecosystems that connect, perform, and grow, turning big-picture ideas into clear, sustainable strategies that move businesses forward.
Co-Founder & Strategy DirectorShannon Pearson
Have a bone to pick?
